Top Ten Facebook Apps

October 10, 2007

If you’re a Facebooker you can’t have helped being spammed, err, I mean invited by your friends to install some of the third-party applications that can now be built on the platform. I’ve actually disabled almost all of the ones I installed as I was getting overwhelmed with pirates and ninjas and people throwing virtual chairs at me 🙂

if you do like your FB apps though, here’s a list of the current top ten (with the developer in brackets). Apparently there are over 5000 different applications available, but only 84 of them account for over 90 percent of usage. I wonder what would happen if you tried to install all 5000?

Here’s the list. How many have you got?

1. Top Friends (Slide)
2. FunWall (Slide)
3. Super Wall (RockYou!)
4. SuperPoke! (Slide)
5. Video (Facebook)
6. X Me (RockYou!)
7. iLike
8. Movies
9. Graffiti
10. Likeness (RockYou!)
11. My Questions (Slide)
12. Quizzes
13. Mobile (Facebook)
14. Free Gifts
15. Booze Mail
16. Compare People
17. Honesty Box
18. (fluff)Friends
19. Vampires
20. Scrabulous


Last One And I’ll Move On

October 4, 2007

Much like blogging about blogging, blogging about Facebook is also currently contributing to blocking the tubes: you can see that I’ve been just as guilty as the next person in that regard. I also wasn’t trying to create a series on Web 2.0 either, but as I have the admin power please indulge me one last time (just don’t hold me to ‘last’ ;-)).

Normal service of random nonsense will then return. Promise.

I do find this stuff interesting though, so whilst doing some random link following on the FB subject I came across a comment on Bubble Generation from one Phil Jones. Phil is a lot more eloquent than I am on this, and so I hope he doesn’t mind me quoting him.

This is, to me, the essence of my platform argument below.

Phil says: “Actually, the world of Facebook apps. and widgets is the first time I’ve started to see that an old-style platform strategy may be possible. Here the basis is something which which is a hybrid of technology, namespace and social convention. Of which Facebook’s “news-feed” is the archetypal example. Facebook’s news-feed is not merely technological : which is why other generic data-sharing feeds like RSS or Twitter aren’t equivalent. It’s also a social convention within a particular namespace and community: I’m willing to look at data that an application writes on my friend’s feed, even though I haven’t installed the application or explicitly subscribed to it. This is different from the open web – I wouldn’t welcome an ordinary web-application that my friend used, randomly spamming my email. (Similarly, if too many bots started writing to Twitter, that would kill that particular community pretty damned quickly, it’s not part of its culture either.)

Facebook’s platform power ultimately rests on their ownership of this complex but delicate socio-technical hybrid. If they can nurture and grow it, such as giving both users and applications, more and subtler ways to manage it, more nuanced types of relationships between people, with more fine grained privacy control and applications that access these both through the APIs and patterns of software behaviour, then I think they have something that’s very hard to escape from or reproduce elsewhere.

This is no longer about just data, or arguments about open access to it. It’s data + social data + social conventions.”

Well said Phil!

Facebook and Social Networking Are A Fad

October 3, 2007

Or so says Microsoft’s Steve Ballmer. To be fair to the king of the chair-throwers (alleged), Ballmer does say there is a risk that this is the case.

He may well be playing a clever game of toning down Microsoft’s interest in a rumoured stake in Facebook. Or he may just have missed the point entirely; particularly as he seems to be focussed just on the technology.

I’m with Scoble on this one. There will undoubtedly be a lot of consolidation and casualties to come from the plethora of social networks currently around. There will be cooler and more seamless technologies, new players and new cool toys to play with. What Facebook, LinkedIn, Digg, Thursday Club (sorry, gotta get a plug in :-)) and who knows what else provide though is a platform and a ready-made largely self-segmenting group of identifiable and targetable consumers.

Let me explain: the platform, when done right, offers an open and extensible opportunity for the originator and third-parties to build on and add interesting new twists based on existing data. Witness the Facebook API (although, as an aside, I think that whilst the viral nature of the applications built on the API is superb, they need to be cautious that people don’t get turned off by the sheer volume of ‘Zombie vs Pirate’ style requests. I’ve turned off most of the plug-ins – it was starting to feel too much like crappy cc’ed joke emails. But, I digress.)

Take that platform and add in millions of people who have voluntarily decided to add an advertising persons dream set of demographic data: age, sex, location, marital status, interests, pets, groups, fetishes, favourite bars, clubs, food. You name it and people on sites like Facebook are telling you about it. Or if not you, they sure are telling the automated algorithms that will shortly be feeding them targeted adverts and other useful information. Users on Digg might hate the adverts and a number of the tech-savvy may have ad-block or clever host files set-up so they don’t see them. But your mum? Your sister? The other sixty three and half million emo kids on MySpace? Pure gold if you can mine it.

So Mr Ballmer, it really doesn’t matter whether Microsoft could technically build another Facebook in a short time period (and that’s debatable, but we won’t get into that). It doesn’t even really matter that one particular platform loses some of its appeal, a’lah Friendster (which still goes great guns in Asia by the way). The methods might shift too. But the concept of the network will stay.

Final thought: I’ll bet there are people in Microsoft, lots of super-smart, super-switched on people in groups like Live banging their heads on the table thinking “We know how to do this, but we are missing the boat. Stop frigging around with politics, protecting positions, re-orgs and headcount manipulation and give us a few smart people, a long enough rope and some space and then see what happens.”

And, no, I don’t work at Microsoft 🙂